As you might have heard, Oprah Winfrey recently set off another stampede among her followers to get their hands on a book. this time the stampede was really heavy-duty, because the book was FREE.
Actually it was an e-book, a download of financial adviser Suze Orman's "Women and Money." Oprah offered a free download of the book, and more than a million people took advantage of it in the one-and-a-half days the offers was made. (Unfortunately the free offer ended around Feb. 14th, so if you haven't gotten it already you've missed out.)
The free download doesn't seem to have hurt the sales of the physical book. "Women and Money" was published more than a year ago and is currently ranked #4 on the Amazon.com bestseller list.
Sunday, February 17, 2008
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