Peeps Show, Where Everyone's Favorite Marshmallow Treat is the Star

Peeps, those squishy marshmallow treats that come in bright colors, have their own Web site, PeepsShow.com. I haven't eaten Peeps since I was a kid, so I was surprised when checking out the site to find out that Peeps come in all kinds of different colors and shapes now. (I knew them mostly as Easter-time treats that were shaped like chicks, and came in neon-bright pink and yellow.)

Apparently the Peeps folks recognized the sales limits of a product seen as just an Easter confection, and the Peeps Show site proclaims that they're not just for Easter anymore. There have been new products and colors, including tulip-shaped Peeps in the traditional bright yellow color (new for this year). The tulip Peeps look good, but other ideas are less appealing: like the brown, cocoa Peeps that look like they should be called Poops.

Peeps always get attention at Easter time, and the CBS Sunday Morning show obliged today with a story about Peeps and those who love them (including the guy who created the Peeps Show site).

I personally prefer chocolate or jelly beans for my Easter candy bingeing, but Peeps are definitely a pop culture phenomenon all their own.