Pepperidge Farms "Connecting Through Cookies" Web Site... Huh?

Cookie maker Pepperidge Farms has gotten into the social networking business, according to reports in the NY Times and elsewhere. The idea is to foster friendships around the brand's cookies and other snacks, and the campaign's tagline is... "Connecting through Cookies." What are these people smoking?

Pepperidge Farms has created a Web site, artofthecookie.com, where their target audience (women) can connect... and stuff their faces with endless bags of Mint Milanos, no doubt.

The head of the baker's PR agency is happy about the approach it designed. “The Web offers us so much opportunity for blowing ideas out,” said James Allman, chief executive at DeVries Public Relations in New York. Blow, baby, blow!

Maybe Pepperidge Farms can then create another Web site to help all those newly obese cookie-connectors lose weight... they can call it "Chat to Lose the Fat," or something.