Alec Baldwin's ad for the free online TV-viewing Web site Hulu.com was one of the best of the Super Bowl commercials, in my opinion. In the ad Baldwin says Hulu completes the process of softening your brain that regular TV started, "giving you more of the cerebral gelatinizing shows you want."
It's a goofy ad, much like Baldwin's performance on "30 Rock," and a nice bit of reverse psychology. Unless, of course, you really do want your brain to turn to the consistency of cottage cheese.
(If the video doesn't load, you can view it at the Hulu.com Web site.)
Monday, February 02, 2009
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