Alec Baldwin Super Bowl Ad for Hulu - Turn Your Brain Into Cottage Cheese!

Alec Baldwin's ad for the free online TV-viewing Web site Hulu.com was one of the best of the Super Bowl commercials, in my opinion. In the ad Baldwin says Hulu completes the process of softening your brain that regular TV started, "giving you more of the cerebral gelatinizing shows you want."

It's a goofy ad, much like Baldwin's performance on "30 Rock," and a nice bit of reverse psychology. Unless, of course, you really do want your brain to turn to the consistency of cottage cheese.



(If the video doesn't load, you can view it at the Hulu.com Web site.)

Tracy Morgan Drinkin' & Gropin' in the A.M. -- Life Imitating Art?

Late last week Tracy Morgan of "30 Rock" was accused of groping a radio host at a station in Florida, where he was to be a guest on the host's show. The host claimed that Morgan smelled of alchol and in her police complaint said that he "inappropriately groped" her (now can someone explain to me what "appropriate" groping would be?)

Is this a case of life imitating art? I mean, Morgan's "30 Rock" character is an out-of-control entertainer who seems saddled with substance abuse problems and a tendency for bizarre behavior and outbursts. And just as the TV character has a team of handlers/bodyguards to keep him from going too far over the edge, Morgan apparently had a couple of staff members with him at the radio station to do damage control.

With all the odd goings-on with female celebrities--Britney, Paris, Lindsay, etc.--it almost seems like a relief to see the guys taking a turn at public self-humiliation.

Alec Baldwin Explains Phone Rant: "I Was Trying Out for Imus's Job!"

Yes, Alec Baldwin has caught a lot of flack for his phone tirade at his daugter, Ireland. He yelled at her a couple of weeks ago for not being available to talk with him at their pre-arranged time.

I've now come up with a reasonable explanation--Alec was just auditioning for Don Imus's old job! The I-Man has been ranting and raving on morning drive-time radio for decades, so Baldwin knew the bar was set pretty high for anyone seeking to fill Don's shoes (or his cowboy hat). So Alec channeled his angry, confrontational character from "Glengarry Glen Ross" (thankfully without the profanity).

Hmmm, let's picture this... "Ireland, put the Barbie doll DOWN! .... Barbie dolls are for closers only. You know what it takes to be my daughter?! It takes brass balls to be my daughter."

Hey, I'll always admire Baldwin for that great Glengarry role, and for his hilarious current turn on "30 Rock." I'd hate to see him denied visits with his kid just because of this one rant ... if this kind of blow-up is a recurring thing, well, that's another matter. He went on "The View" and said that he was considering giving up his role in "30 Rock" and even his acting career in general to spend more time concentrating on his family.

Shaving and losing some weight would do him some good. If nothing else, it would make him look less like a middle-aged crazy when he appears in court for a custody hearing.