
Justin Bieber at a signing at the Nintendo Store, New York City, Sept. 1, 2009. Photo: Kevin Aranibar
Teen heartthrob Justin Bieber
"But as he takes his place in the venerable line of Leifs and Shauns who have ruled the Tiger Beat princedom, he is also a creature of this era: a talented boy discovered first by fans on YouTube, then cannily marketed to them through a fresh influx of studiedly raw videos on the Web site."
The Justin Bieber article notes how the R&B star Usher has taken Bieber, a native of Ontario, Canada, under his wing and is part of a team that includes a "swagger coach," a former assistant to Usher who advises Bieber in fashion, moves, and attitude.
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