Saturday, March 01, 2008

Cash Tomato Gets Squashed in New York Riot

A video-sharing company called Cash Tomato ( tried to give out money near New York's Union Square to drum up publicity, but got mashed when the impatient crowd got greedy and rushed the tomato-dressed representatives handing out tomatoes wrapped in money.

The idea was to give out the loot at 2:29 p.m. on 2/29, Leap Day, but a few minutes before the appointed time about 100 people bum-rushed several Cash Tomato workers dressed as tomatoes to grab the prizes, valued up to $29. The workers, feeling under siege, let the boxes and bags of loot go, and a scramble ensued for the left-behind goodies. One person reportedly ended up in the hospital after getting his leg stepped on.

A Cash Tomato VP says the company has done similar promotions in other cities and didn't have this kind of aggressive response.

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