A video-sharing company called Cash Tomato (www.cashtomato.com) tried to give out money near New York's Union Square to drum up publicity, but got mashed when the impatient crowd got greedy and rushed the tomato-dressed representatives handing out tomatoes wrapped in money.
The idea was to give out the loot at 2:29 p.m. on 2/29, Leap Day, but a few minutes before the appointed time about 100 people bum-rushed several Cash Tomato workers dressed as tomatoes to grab the prizes, valued up to $29. The workers, feeling under siege, let the boxes and bags of loot go, and a scramble ensued for the left-behind goodies. One person reportedly ended up in the hospital after getting his leg stepped on.
A Cash Tomato VP says the company has done similar promotions in other cities and didn't have this kind of aggressive response.
Saturday, March 01, 2008
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